Developed in partnership with wordsmith Jen Kaarlo Mendenhall-Waldorf, this metaphoric name for a ski wear brand represents women on the peaks, at their peak. The circumflex accent above the central /e/, visually echoes the name.
Arête, this French word for a mountain ridge originates from the Latin arista meaning ears of grain.
Client : Arête
Wordsmith : Jen Kaarlo Mendenhall-Waldorf