Developed in partnership with wordsmith Jen Kaarlo Mendenhall-Waldorf, this metaphoric name for a ski wear brand represents women on the peaks, at their peak. The circumflex accent above the central /e/, visually echoes the name.

Arête, this French word for a mountain ridge originates from the Latin arista meaning ears of grain.

Client : Arête

Wordsmith : Jen Kaarlo Mendenhall-Waldorf
Unit 2, The Gantry, Here East
1 Waterden Rd, London E15 2HB