The first in a series of blog posts from our clients and partners.

Metaphoric brand names.

Founders' names as brand names.

Descriptive brand names don't need to be boring.

Neologisms as brand names.

Toponymous brand names.

Adjectives as brand names.

Brand name taxonomy.

Power up your naming expertise.

Nouns as brand names.

Inqdrop naming case study. Client: X-Biomedical.

Wii® is friendly, whilst Bic® is precise - why?

Hidden stories, meanings and associations lie behind every sound, letter and word.

Inqdrop co-founder Jonathan Hunt talks gardening and 80's pop.

Inqdrop co-founder Jim Boulton talks onomatopoeic gerund verbs. Get a life Jim.