Fujifilm XMF

With multiple meanings, from Christ to chromosone, the 22nd letter of the Ancient Greek alphabet is powerful and paradoxical. In Fujifilm’s case, it is shorthand for cross.

As no English words start with the letter X, the acronym for Cross Media Flow stands out from the crowd.

X, derived from the Phoenician letter samekh, meaning fish.

Media, from the Latin medium meaning the middle.

Flow, from the Old English flowan.

Client: Fujifilm

Agency Partner : Large

Name for Fujifim's end-to-end print production system.

Unit 2, The Gantry, Here East
1 Waterden Rd, London E15 2HB