Hat Trick

When cricketer HH Stephenson took three wickets with three deliveries, bowled-over fans held a collection, presenting him with a hat full of the proceeds. Not that we knew that when we suggested this name for one of Agent Provocateur’s magic themed lingerie ranges.

Hat, from the Proto-Germanic hattuz, meaning hood.

Trick, from the Old French trichier, meaning to cheat or deceive.

Client : Agent Provocateur

Agency Partner : Large

Unit 2, The Gantry, Here East
1 Waterden Rd, London E15 2HB