Homonyms, words that have the same spelling but have dual meanings, are rich pickings for brand names. Shuffle, meaning a shuffling movement, or the act of shuffling a deck of cards, was no exception when it came to naming these briefs for Agent Provocateur.

Shuffle, from Low German schuffeln meaning to walk clumsily, also the origin as shove and scuffle.

Client : Agent Provocateur

Agency Partner : Large
Unit 2, The Gantry, Here East
1 Waterden Rd, London E15 2HB