“Leader of the pack”

Shuffle, from Low German schuffeln meaning to walk clumsily, also the origin as shove and scuffle.

Homonyms, words that have the same spelling but have dual meanings, are a rich source of brand names. Shuffle, meaning a shuffling movement, or the act of shuffling a deck of cards, was no exception when it came to naming this range of lingerie for Agent Provocateur.

Unit 2, The Gantry, Here East
1 Waterden Rd, London E15 2HB